Bubble gum

🌸 Just a Girl with a Vision: The Story Behind JAG

I’ve always believed that being “just a girl” was never a limitation—it was a quiet kind of power. JAG was born from that mindset.

The idea came to me during a time when I felt stuck—creatively and personally. I wanted something that was mine, something that reflected my style, my voice, and my story. I’ve always loved fashion, especially bags. They’re not just accessories—they carry our lives, our moods, our dreams (and let’s be honest, a lot of snacks too).

One day, I sketched a bag on a page of my journal. It wasn’t perfect, but it was mine. That sketch turned into samples, those samples turned into photos, and eventually, JAG turned into a brand. A brand that celebrates every kind of girl—loud ones, soft ones, strong ones, shy ones. Girls figuring it out. Girls making bold moves. Girls starting over. Girls like me.